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Notes from the studio

What we shipped, what broke, and what we would do differently. One post a month, written by whoever lived it.

Cover art for the one-page brand book post
Branding · May 2026

The one-page brand book

Sixty-page brand guidelines are where consistency goes to die. What actually survives contact with a busy team fits on one page.

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Cover art for the website weight post
Web · April 2026

Your website is too heavy

We audited twenty small-business sites. The median homepage weighed more than a paperback novel. Here is the diet plan.

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