Brand Strategy
Positioning, naming and narrative — the argument before the artwork.
We are a Neo-Swiss design practice for companies that value clarity. Strategy, identity and interfaces built on the grid — measured, confident, and impossible to ignore.
A decade of disciplined work for founders, marketers and product teams who wanted their brand to hold its line.
Six disciplines, one system — from the first workshop to the last pixel on the grid.
Positioning, naming and narrative — the argument before the artwork.
Logotypes, grids and type systems designed to scale without softening.
Interfaces built on real components — usable, accessible, shippable.
Tokens, patterns and governance so the brand survives its own success.
Editorial layouts, campaigns and image systems with a single point of view.
A studio on call — keeping every touchpoint square to the grid.
No hand-offs to a junior bench. The people who pitch the work are the people who set the grid, choose the type and ship the files.
Defined scope, defined price — no runaway hourly surprises.
Lean cycles with something real to review every single week.
Every token, file and guideline handed over and documented.
A small bench of designers and strategists who have shaped brands you already know.
They gave our brand a spine. One grid, one type system, and suddenly every page looked like it belonged to us.
Straight talk, fixed fees, and a finished identity in ten weeks. The board approved it in a single meeting.
The principals stayed hands-on the entire time. We got a working system, not a folder of moodboards.
Book a 30-minute call. We'll bring a point of view, not a pitch deck.